Press Releases

Learn to Play at Yamaha Music London

Publication Date: 2018-07-31

Feeling sad having to say goodbye to those lazy, crazy days of summer? The nights are closing in and
it’s the start of a new academic year - the perfect time to take up the NEW CHALLENGE of learning
to play a musical instrument or maybe RE-DISCOVER the joy and satisfaction of playing from your
childhood.

Yamaha Music London, London’s musical instrument emporium is ready to support you, at
whatever stage you may be on your musical journey by offering FREE music taster sessions taking
place in-store on Saturday 08 September and Saturday 15 September. There is an exciting variety of
Yamaha instruments to choose from.
* Piano
* Clavinova Piano
* Violin
* Electric & Bass Guitar
* Acoustic Guitar
* Drums

Experienced music teachers will be hosting the sessions throughout the day. The taster classes are
open to everyone, all ages and abilities are welcome.
Yamaha Music London provide the instruments.

ALL YOU HAVE TO DO IS
1. Decide which instrument you would like to play
2. Pop along to the store, as early as you can to avoid disappointment
3. Book your session on the instrument of your choice. Depending on availability you may be able to
book more than one session on different instruments.
The FREE September sessions give you the opportunity to try out different instruments in a fun and
relaxed atmosphere. The Yamaha experts will also be on hand to give advice and help.
So, whether you’ve never played or you used to play, come along this September!
Visit www.yamahamusiclondon.com for store opening hours and information.

Store Address
152-160 Wardour Street, London
W1F 8YA

For further press information please contact:
press@yamahamusiclondon.com
OR CALL 07732 867899

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FIRST NATIONAL MUSIC SURVEY REVEALS FUTURE GENERATIONS MAY LOSE THE GIFT OF PLAYING A MUSICAL INSTRUMENT

Publication Date: 2016-12-23

  • AMAZING 60% ADULTS WANT TO LEARN 
  • REVEALS SHOCKING LACK OF ENCOURAGEMENT FOR KIDS TO LEARN TO PLAY
  • DISCOVERS OPTIMUM AGE TO LEARN TO PLAY 
  • FINDS THE BEST INSTRUMENT FOR BEGINNERS

Yamaha Music London, Yamaha's flagship music store in Wardour Street, Soho London,  has conducted its'  first ever survey of over 1,000 adults across the UK to discover their  views on learning to play a musical instrument.  An amazing 60% of adults say they want to learn and the start of the New Year is the perfect time to start but sadly the future doesn’t look so rosy for children who want to learn to play.

Only a generation ago, families made their own music gathered round the piano, singing Christmas Carols or performing a party piece.  Today music is all around. Families have access to music from streaming devices, kids hear music in the car going to school and the music charts are even broadcast live on kids TV.

But…the findings reveal that despite 85% of those polled agreeing that children benefit from playing a musical instrument, a staggering 77% believe that there is a shocking lack of encouragement for children to learn to play despite the best efforts of the UK Music Industry, with the Music MIA (Music Industry Association) and companies like Yamaha to the fore. 

Science has shown that students who have music lessons have an improved IQ, better memory and concentration skills.   Much has been written about the health benefits and improved well -being that playing a musical instrument can bring to kids and adults but it seems that despite being surrounded by music 24-7 with sound at our fingertips from the moment we wake up, learning to play a musical instrument isn't a priority for children.

The joy of learning to play a musical instrument is in danger of becoming a lost art without encouragement and support from parents and schools.  50% of those polled verified that school was traditionally the place to learn to play a musical instrument.

Yamaha Music London Store Manager Nigel Hill explains: “This Christmas, we are recommending that you throw away apps, games and gizmos and pick up an instrument – it might just be the start of a life-long passion or career.”

The Optimum Age to Learn

The good news is that anyone can learn to play at any age, however the Yamaha Music London survey found that the optimum age to learn to play is between 6-10 years of age and that the best starter instruments are Piano and Guitar.

Try before You Buy

Yamaha’s European flagship store located in Wardour Street, a minute’s walk away from Oxford Street, has everything you need to become a musician.  The world famous Piano Hall is a must-see or try rocking out with guitars, synths, drums and the PA and Home Studio with its own stage and the largest Yamaha Guitar wall in Europe.

Taking centre stage on the ground floor are digital pianos and keyboards, orchestral instruments and essential sheet music.

Professional musicians and experts are on hand to give advice and throughout the year Yamaha Music London hosts free live music, demonstrations, workshops and classes for all ages and abilities. For more information www.yamahamusiclondon.com

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  • Caption: Child learning to play using a TransAcoustic Piano, hearing a full orchestral sound along with the piano's own natural voice
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  • Caption: Boy learning to play Yamaha Silent Drums, Credit Indigo Images

NIGEL HILL YAMAHA MUSIC LONDON STORE MANAGER WINS PEOPLE OF THE MOMENT AWARD

Publication Date: 2016-12-23

Yamaha Music London are delighted to announce that the Yamaha flagship music store manager Nigel Hill has won an exciting new award.

The People of the Moment Award 2016 has been created by the Music Industries Association (MIA) and sponsored by Musicguard to celebrate and give recognition to people who work in the music industry who have been innovative and made a real difference to the company for which they work and to the customers they serve.

Nigel says, “It was a complete surprise and an honour to receive this recognition which I very much appreciate but it also involves a lot of other people’s hard work too. I would like to thank Yamaha for the nomination and for their continued support. I am very lucky to work in an industry I have a passion for and also fortunate to be surrounded by a great team at Yamaha Music London, many of which are professional musicians.

"The flagship store is a centre of excellence for the Yamaha Brand and the ultimate music emporium. We not only sell quality, cutting- edge musical instruments and equipment but also host a busy programme of free live music events, workshops and masterclasses throughout the year. Lastly, a big thank you to all our customers who enjoy shopping at Yamaha Music London and sharing the unique retail experience that we offer.”

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  • Caption: Nigel Hill receiving the People of the Moment Award

'Learn to Play' event at Yamaha Music London 21 March 2015

Publication Date: 2015-03-04

Learn to Play Day is a national event for adults and children organised by the Music for All charity to inspire new, or lapsed, musicians of all ages to take up or restart playing an instrument. 

Yamaha Music London, world-famous piano, musical instrument and musical equipment retail store will be playing their part by hosting FREE one-to-one and group starter lessons for all the family from 11am to 4.30pm on 21 March.

There will be Piano, Violin, Clarinet and Saxophone, Trumpet/Cornet and Drums one-to-one lessons and also group Ukulele lessons throughout the day. The Ukulele is enjoying a resurgence in popularity as just about anyone can learn to play this fun and affordable instrument proficiently.   

Booking any of the above lessons online is recommended.

To reserve your place and to find out more 

http://www.yamahamusiclondon.com/C~31002382~National-Learn-to-Play-Day-2015

The highlight of the day will be Ace, lead guitarist from the group Skunk Anansie, and brilliant guitar teacher performing a rolling series of tutorials "Creative Rock Guitar on Yamaha Gear with Ace" on the new Pro Sound stage. Ace will be showcasing a range of Yamaha products including Yamaha SG Electric Guitar, Yamaha APX guitar, Line 6, THR Amplification demonstrating and explaining how he creates sounds and works with effects.

The demonstrations followed by a Q & A session take place on the hour from 2pm to 5pm. 

Everyone is welcome. There will be a Prize Draw for all attendees of the Ace tutorials to win a THR Amp or Line 6 effects gear!

Yamaha Music London
152-160 Wardour Street
Soho London  W1F 8YA
www.yamahamusiclondon.com
www.aceguitaracademy.co.uk
www.altramusica.net/agaaltramusica.html
www.skunkanansie.net

For full details of all the 2015 National Learn to Play Day events and participating venues can be found at www.learntoplayday.com

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Editors Notes

Yamaha Music London hosts live music and events concerts, recitals, workshops and demos take place throughout the year.  Check online for details www.yamahamusiclondon.com

The range of instruments and accessories available in-store at Yamaha Music London Wardour Street London include:

Piano and keyboards – digital pianos and keyboards
Guitar – acoustic, electric and classical guitars folk guitar and basses
Drums (both Acoustic and Electric) and Percussion
Stage, Studio and Stadium
Sheet Music – an incredible 35,000 sheet music books available in-store.

Yamaha Music London
152-160 Wardour Street
Soho London  W1F 8YA

www.yamahamusiclondon.com

For further press information and images please contact Delia Bourne:

press@yamahamusiclondon.com

Store Number: 0207 432 4400
Mobile: 07732 867899

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Yamaha Music London Pop Up Shop set to be a Show Stopper

Publication Date: 2015-02-18

Yamaha Music London, Yamaha’s European flagship store and world-famous piano, musical instrument and musical equipment retail store will be bringing Brent Cross Shopping Centre alive to the sounds of music from 25 February – 1st March 2015. 

The Pop Up store will showcase a stunning selection of Yamaha Silent, Disklavier and Digital pianos ranging from portable through to Upright and Grand pianos, along with the latest Yamaha DTX Drum Kits and a selection of guitars.

There will also be FREE expert advice from the Yamaha Music Experts who will be on hand to help you find the perfect instrument whether you are a beginner or a professional musician.  

EVERYONE is welcome to come along and enjoy the FREE live music and demonstrations happening throughout the week. With plenty of FREE parking spaces you can relax and enjoy the Yamaha music experience without the worry of a parking ticket or fine. 

Join us at Brent Cross Shopping Centre on Centre Court by Marks and Spencer and start making music today.

Opening Hours Monday – Saturday 10am – 8pm and Sunday 12.00 – 6pm

www.brentcross.co.uk
www.yamahamusiclondon.com

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Editors Notes

The range of instruments and accessories available in-store at Yamaha Music London Wardour Street London include:
  • Piano and keyboards – digital pianos and keyboards
  • Guitar – acoustic, electric and classical guitars folk guitar and basses
  • Drums (both Acoustic and Electric) and Percussion
  • Stage, Studio and Stadium
  • Sheet Music – an incredible 35,000 sheet music books available in-store.

Yamaha Music London staff are trained to the standard that you would expect from one of the world’s most recognizable brands and offer expert knowledge and perfect advice for both the beginner and the professional musician.

Yamaha Music London hosts live music and events concerts, recitals, workshops and demos take place throughout the year.  Check online for details 

www.yamahamusiclondon.com

Yamaha Music London
152-160 Wardour Street
Soho London  W1F 8YA

www.yamahamusiclondon.com

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For further press information and images please contact Delia Bourne:

press@yamahamusiclondon.com
Store Number: 0207 432 4400
Mobile: 07732 867899

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Yamaha Music London - the world's most inspiring music store

Publication Date: 2015-01-29

FOR IMMEDIATE RELEASE 

The World’s Most Inspiring Music Store Yamaha Music London, the very first Yamaha own brand shop outside of Asia, is a world-famous piano, musical instrument and musical equipment retail store. The flagship store, located in Wardour Street Soho London, is keen to raise awareness of the breadth and scope of its’ music brand which includes the launch of a professional music basement featuring a music stage, instruments for stage, studio and stadiums and the largest display of Yamaha guitars in Europe. 

The unique store showcases the latest musical instruments and technology over three floors. The ground floor has also recently expanded the Digital Piano and Keyboard area. Along with new areas dedicated to both Yamaha Strings, including Violins, Violas, Cellos and the world famous Silent string range, and a wall featuring the latest models from the Yamaha vast range of woodwind and brass instruments.

The Yamaha brand is dedicated to producing high-quality products by blending traditional craftsmanship with advanced digital technology. Yamaha has artisans that craft the finest instruments – pianos, brass, woodwind, guitars, drums along with talented and creative people that continually push the boundaries of modern technology in music. 

Yamaha have taken this passion for blending tradition and modern to create an entirely unique store concept. There is an amazing grand piano floor with traditional wood panels and grand chandeliers through to the lifestyle experience on the ground floor with modern keyboards, the world’s most popular Digital piano and a comprehensive range of Brass and Woodwind instruments. 

Nigel Hill Yamaha Music London store manager concludes: “We look forward to welcoming customers and visitors to the new store. The Pro Sounds area will enable customers to watch demos and play the guitars and drums for themselves before they buy – bringing to life the Yamaha goal of sharing our passion for sound, technology and performance.” 

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Editors Notes 
The range of instruments and accessories available in-store include: Piano and keyboards – digital pianos and keyboards Guitar – acoustic, electric and classical guitars folk guitar and basses Drums (both Acoustic and Electric) and Percussion Stage, Studio and Stadium Sheet Music – an incredible 35,000 sheet music books available in-store. Yamaha Music London staff are trained to the standard that you would expect from one of the world’s most recognizable brands and offer expert knowledge and perfect advice for both the beginner and the professional musician. Yamaha Music London hosts live music and events concerts, recitals, workshops and demos take place throughout the year. 

Check online for details www.yamahamusiclondon.com 
Yamaha Music London 152-160 Wardour Street Soho London W1F 8YA 
www.yamahamusiclondon.com 

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For further press information and images please contact Delia Bourne: press@yamahamusiclondon.com Store Number: 0207 432 4400 Mobile: 07732 867899

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  • Caption: Store Front
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  • Caption: Experience the sound of silence with Yamaha's award winning silent brass systems. Paul Eshelby on the flugelhorn - demonstrating the "without" version!
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  • Caption: Break the silence with Yamaha's latest range of Silent Strings, they can be played or performed at anytime, anywhere. Jenny May Logan on Violin.
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  • Caption: Natalie McCool playing guitar
  • Description: Natalie McCool is a singer/song-writer with over 2 million hits on youtube, who first came to our attention winning a Yamaha music competition MAKEITBREAKIT judged by Coldplay’s Chris Martin. An alumni of LIPA & having written with Sir Paul McCartney, Natalie is one of our Guitar demonstrators who performed on TWO of our guitars, the LJ16 jumbo guitar which recently won Guitarist magazine’s ‘gear of the year’ award, and the AES1500 semi acoustic guitar.